Properly used, lists can truly be powerful tools of marketing. No matter that a good list can take time, and a little effort, in order to maintain – at the end of the day the profit that it would be able to obtain would make it all worthwhile. Forging a strong relationship with your list [...]
As your list grows in size, it is going to need some work to be kept ship shape. Some of this is the kind of things that a good autoresponder could even take care of automatically, but it is worth the mention nonetheless. One simple thing to keep doing is ensuring that ‘bouncing’ emails are [...]
More than anything else, testing and comparing the response from your list to various approaches should let you know what you should be doing, and what you should be avoiding. Basically, just learn from your mistakes, and if something works – keep doing it (just not too much!). Some lists respond very well to reviews [...]
Why is reputation and authority important? When you’re marketing online, your most valuable asset, prized possession, and biggest selling point can often be your reputation. Think about it, if Mr. X released a ‘Killer Article Submission Software’ and Mr. Y released a ‘Super Article Submission Software’, which would you choose? As far as reputation goes, [...]
‘Filler’ emails, freebies and quality information is only part of building a quality and responsive list. Truth is, this is just part of a much larger picture that revolves around the benefits of appealing to subscribers. To be completely honest, everything that you send out to your list should cater to the needs of your [...]
